SIMPLIFIED
MedMatch hopes to change medical job-searching and candidate vetting by giving users constant feedback throughout the process. Our team was asked to help MedMatch make strategic usability and aesthetic improvments to their site, and deliver visual and interactive guidelines they can apply in a future design iterations.
To understand what in the current interface needed improvement, we conducted a heuristics evaluation of the site and analyzed the aesthetics for services in similar spaces.
We decided to focus on improving usability and visuals in three areas that affect users most and position MedMatch’s brand most competitively.
PROFILE ONBOARDING
Key to recommendations to users
USER PROFILE
Key to how users market themselves
MATCH MANAGEMENT
Key to continued user engagement
Consistent interactions
Clear information hierarchies & flow
Full-power mobile experience
2-3 consistent brand colors
Evolution of current aesthetic
Flexibility over multiple portals
The most strategic solution is to reorganize the content in a linear flow that mirrors the job search process, and to build an interface that allows users to review disparate pieces of information without being taken out of the flow.
Tinted grey backgrounds, geometric textures, and complex gradients invoke a young, techie mood
Neutral backgrounds, smooth shapes, and pops of color invoke a trustworthy, relatable mood
Bold colors, simple shapes, geometic iconography, and serif typefaces invoke a safe, energetic mood
After touching base with the MedMatch team, we decided that the MODERN LOOK would best serve their current brand.
We then built out multiple iterations of high-fidelity mockups for our features in focus.
As users progress in the match process, they want to have constant access to their match statuses. So, adapting the design for mobile devices was critical.
After working with the Medmatch team to refine the design to match both user and business goals, we handed off our assets to their development team to implement.
Craft marketing pages that are consistent and relevant for both seekers and recruiters.
Launch to limited users within existing recruiting network to provide a better experience to early adopters.
After launch, conduct research to evaluate how well solutions meets user needs.
Create native mobile application so job seekers can be constantly connected to the match process.
